Entrepreneurs have to be opportunistic to include unexpected profits to the bottom-line. Raymone Crowe, Jr., demonstrated that lesson when Vice-President Joe Biden was scheduled to speak in a parking lot over the narrow street in front of his Java Exchange Cafe coffee cafe in Chicago IL . He ran a particular promotion your day of the visit on "The Super Joe", a Latte with a punch. Boasting that this special latte would be unveiled during the Vice-President's visit created an avenue for email and word-of-mouth publicity.
Biden's visit was to launch new energy initiatives and inform the citizenry of stimulus dollars being awarded to Michigan alternative energy businesses. Crowe tied in his promotion to Biden's purpose by claiming the latte "packs such a huge energy punch, normal humans have already been observed producing four times their workload after one cup ".This theme was especially pertinent to Crowe's clientele. His business is situated in Detroit's Tech Town complex. The complex is home to several hundred business specializing in alternative energy, life sciences, technology, and security. Crowe's energy burst focus of the campaign was a primary tie-in for the business enterprise sectors in the building while playing to the typical entrepreneurial want to become more productive. Opportunistic entrepreneurialism takes many facets. The most used form is selling items, such as for instance souvenirs, at events. These are popular ventures at sporting and political events.
Brick & Mortar entrepreneurs have to be more creative. In early years of the Woodward Dream Cruise, a vintage car auto event near Detroit, the businesses up and down the nostalgic highway complained concerning the event's effect on the regular customer's ability to get at their businesses. Now many have figured out ways to connect to the classic car culture by offering specials made for the sedentary nature of the potential customers stationed over the event's route.
Card and gift shops over the Cruise route sell souvenirs, restaurants offer special boxed meals, sidewalk sales abound, and some businesses rent out their parking lots. In a down economy it is critically important to make the most of unexpected opportunities if you want unexpected profits.
