How important are reviews and what is the effect on your online marketing?
There are numerous marketing benefits to be gained from plenty of positive reviews. (These are defined by Google as reviews with 3 ½ stars out of 5.)
Reviews that are positive ensure it how to ask clients for google reviews is possible for shoppers to pick you over your competition
They add keyword-rich content once you post them on your website
They could generate referrals from customer to a different
They add credibility to your website
They allow you the ability to handle poor reviews before they start to tarnish your reputation
Your paid search ads (Google AdWords) will display the bright orange stars to viewers on the search result pages. This has an enormous influence on the click-through-rates because the ads practically jump off the pages.
Your natural (organic) listing may also display the stars, making even lower position results stick out
Provide improved rankings on the search engines
Populate the Internet with reviews that are positive
Become one of the very influential and trusted service providers in your community.For your business to start to see these a few of these benefits you'll need a minimum of 30 reviews in the last 12 month period. And you will need to make certain at the very least 30 reviews in just about any given 12 month period moving forward.
Allow it to be possible for your customers to post reviews
Simply send them a contact with links to your review sites. This way, your customer has already been at their computer, ready to create a review right if they receive your request. The link prevents them from having to look for your business'review page.
Most business owners struggle to get customers to leave reviews. The good news is that's is becoming easier than ever for you yourself to leap ahead of your competition.
Nonetheless it begins and ends with you... website operators who have it and fully understand the worthiness discover a way to get them. And, if you receive it, getting reviews is actually quite easy.
Don't be tempted to incentivize your customers to leave reviews
Google says this can be construed as a "bribe ".Here is what Matt McGee from Google has to state:
"Reviews are merely valuable when they are honest and unbiased. Even though well-intentioned, a conflict of interest can undermine the rely upon a review. For instance, do not offer or accept money or product to create reviews that are positive about a small business, or to create negative reviews in regards to a competitor.
Please also do not post reviews for others or misrepresent your identity or affiliation with the spot you're reviewing."
The benefits to an aggressive Google Reviews process for website operators are enormous. Failure in this arena can be progressively more expensive in the coming months and years.
Your competition is merely starting to catch on so you still get the chance to gain an amazing edge in winning the trust of more new clients than ever.
90% of customers say buying decisions are influenced by online reviews. "In accordance with a fresh survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews."
In the event that you ignore these facts, you do so at great peril.
Consumer reviews are gaining importance in landslide proportions so now's the time for you to act.
